Retail Area Profiles
Trade Area

The trade area capitalizes on a regional population base of 41,243 within approximately 50-miles radius, extending north from Interstate 90 and along US Highway 12 near the North Dakota border. This trade area, defined at the census tract group level, includes 16,381 resident households. There are 18,086 daytime workers, nearly 70 percent in white-collar occupations, within a 10-miles radius of Pierre. Trade area residents are characterized as economically challenged families to upscale households starting to empty-the-nest.
Retail opportunity by category for the Pierre trade area is presented in the following table.

Retail Area Profiles
Pierre is the retail hub of Central South Dakota with a trade area population of 41,243 and a median household income of $77,497. A recent analysis of the trade area estimates that over $127 million in retail sales is attracted from outside the city, yet there is $42 million in leakage that can be captured within several retail categories.New
Retail Developments
Hibbett Sports
Rue21
Hobby Lobby
Menards
Gallo’s Mexican Restaurant
RedRossa Italian Restaurant
Branding Iron Bistro
Shoe Sensation
Chops Fine Meats & Fare
Riverwalk Landing marina
Drifter’s Restaurant
Pure Bliss Bakery & Cafe
The Alley Exchange
Mixology
Dandy Lion Coffeehouse
Fetch Dog Boutique
Lil’ Nook & Granny
Contact Information
800 West Dakota Ave.
1.800.962.2034
tel: 605.224.6610
fax: 605.224.6485